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About Madshus

Attention to detail has defined Madshus skis for over 100 years. From the bare hands construction in the beginning to today’s finely-tuned production process, our dedication to selecting the highest quality materials and producing the finest skis has never wavered.

The ambition was born in 1906 in a barn on the Vardal farm belonging to Martin Madshus’ father. Crafting his first wooden skis with hand-made tools, the obsession was cemented. Martin’s keen eye for materials focused intently on his core material, the raw wood purchased for shaping skis. Madshus ski builders purchased the wood as standing trees, spending the time inspecting each tree for the highest quality grains and potential cuts. Those that passed the inspection were marked with a Madshus axe, its steel M brand emblazoned to seal each tree’s fate with a Madshus shaper who would turn it into works of wintery art.

The make-up and variation within the raw goods has changed dramatically from the original wood trunks to today’s highly-controlled materials processes, but the principles remain the same. We use only the most well-defined and stable materials for the highest control of the production process and precision with the end product design. We apply that keen craftsman eye to the most thorough testing, and we produce each ski, boot and pole for the same standard of performance, for both the world-class athlete and the end consumer. Since 1906, that’s remained our hallmark, and the blaze from that axe lives on in every Madshus product today.

Madshus Through the Years

1906 - Martin Madshus starts manufacturing skis in his father’s barn in Vardal.

1928 - Madshus wins its first Olympic medal – no other ski manufacturer has won medals in as many different Olympic cities as Madshus. Increased demand for the skis leads the company to move to Gjøvik.

1936 - Madshus introduces the first glued sandwich construction skis. After a fire in Gjøvik, Madshus relocates to Lillehammer.

1952 - With years of ski manufacturing knowledge, Olympic medals take off with Madshus athletes, such as Simon Slåttvik.

1960 - Håkon Brusveen medals in the Olympics for Madshus.

1972 - Madshus moves to its current home in Biri, 20km south of Lillehammer.

1974 - Madshus begins fiberglass ski production.

1976 - Moelven Industries buys the Madshus factory in Biri.

1979 - Madshus introduces the double-box concept for durable, reliable fiberglass construction.

1987 - Madshus buys Landsem’s Norwegian ski factory.

1988 - Drawn to the engineering capabilities and innovations of Madshus, K2 purchases the company from Moelven, linking up the two ski manufacturers for alpine and Nordic.

1989 - First alpine ski production since 1964

1993 - Madshus introduces its first cap construction skis, with reduced weight and increased performance.

1994 - Thomas Alsgaard wins medals for Madshus in the Lillehammer Winter Olympic games, one of two gold medals for Madshus in their home country.

1995 - Madshus skis continue to grow, now sold in 17 countries.

1997 - Madshus becomes number two worldwide in Nordic sales.

1998 - At the Nagano Winter Olympic Games, Madshus wins 4 Gold, 4 Silver, and 1 Bronze medal.

1998 - With Nordic ski manufacturing increasing annually, Madshus ends alpine ski production to focus on its core business.

1998 - Madshus athletes Thomas Alsgaard and Engen Vik win World Cup overall in cross country and nordic combined.

1999 - The World Championships in Austria give Madshus skiers 3 Gold, 3 Silver and 1 Bronze medals

2000 - Madshus introduces a new race skating ski with sidecut and 3-dimensional top surface for incredible response.

2001 - Madshus introduces 3D shaping to its new classic racing ski.

2002 - For maximum grip and glide, Madshus creates the MultiGrip Vario base pattern, with different zones for grip and transition in the classic stride.

2003 - Madshus wins 24 World Championship medals for its skis in cross country and biathlon, with by 3 Gold and 12 medals overall in the Valdi Fiemma Cross Country World Championships.

2004 - A fantastic year for Madshus athletes on the World Cup results in 63 first-place finishes, 39 second-place finishes, and 40 third-place finishes for Madshus.

2005 - Madshus storms through the World Championship Biathlon and Cross Country events with 11 Gold, 6 Silver and 6 Bronze medals.

2006 - To celebrate its 100-year anniversary, Madshus launches an innovative line of Nordic boots to accompany its renowned skis, and documents the brand’s iconic history with its anniversary book "Setting First Tracks"

2006 - The introduction of Madshus’ new boot line is proven at the Torino Winter Olympics, with a combine 50 medals on Madshus skis and boots.

2007 - Following up on the success of its boot launch, Madshus introduces a unique line of Nordic poles to become a complete Nordic equipment supplier of skis, boots, and poles. The line is once again incredibly successful at the World Championships in Antholz, where Madshus brings home 51 medals on Madshus skis, boots and poles, including its new top-end ski for the next year, the new Nanosonic.

2007 - Madshus athletes bring home Overall World Cup titles in several disciplines Michael Greis GER - Biathlon, Hannu Manninen FIN - Nordic Combined and Jerry Ahrlin SWE – Worldloppet.

2008 - With 11 Gold medals on skis and 12 Gold medals on ski boots, Madshus takes 70% of the total number of medals in Biathlon Championships in Östersund Sweden.

2009 - Madshus athlete Ole Einar Bjoerndalen takes 4 Gold medals in Peyong Chang South Korea in an impressive performance for the brand, which counts 27 medals overall.

2009 - Madshus introduces a new camber control system in production that provides a new standard of consistency in production.

2010 - Madshus enters a new decade with a sweeping launch of progressive new products and technologies. In boots, Madshus becomes the first manufacturer to remove PVC from its entire boot line, using softshell constructions to achieve unsurpassed fit and reducing impact on the winter environment. In skis, Madshus redefines innovation with new low-profile 3D skate and classic ski constructions, and introduces a series of Cross Country Downhill skis for touring and turning.