On the first opportunity after Easter break, Ole Einar Bjoerndalen signs a new contract with Madshus products.
“We are excited to announce that Ole Einar Bjoerndalen is with us for another two years,” says Per Wiik, Global Marketing Director at Madshus.
“He is an important face for our brand and a great ambassador for our products,” Wiik says, noting that Bjoerndalens position and status is important for Madshus.
After ten years on Madshus equipment, 11 Olympic medals, 38 World Championship medals and 93 World Cup victories in biathlon, Bjoerndalen has become synonymous with Madshus.
“We are proud to have the worlds most winning winter athlete as our partner,” says Wiik, noting that Bjoerndalen is an instrumental partner in product development.
“Bjoerndalen is a part of our team, both as an athlete, an ambassador and in research and development. We are excited to work with him for two more years,” Wiik says.