Establishing a new industry standard

January 23, 2013
While the new Madshus RED product category has been quietly launched on the World Cup, ISPO is the global launch..

While the new Madshus RED product category has been quietly launched on the World Cup, ISPO is the global launch party for our revolutionary new product line. (See product images below)

“Race” and “compromise” should never appear in the same sentence. Not even on the same page. That’s why we developed the Madshus RED category = Race Engineering Development: Relentlessly tested. Extreme performance. Detail-obsessed.

Our engineers are obsessively detail-oriented. Because our racers compete at a level where even a fraction of a gram, a millimeter or a degree matter, and where these details can separate the winners from the rest.

Madshus RED is what happens when our engineers are given no restraints. No budgets. No limits. The most revolutionary and innovative products, made by the best engineers, developed for those who never settle for anything but the best. Madshus RED products are lighter, faster – simply better.

The redline skis are built using a new P200 Nano base and Computer aided design (CAD) profile. The new geometry provides optimized pressure points and perfect balance between reliable grip, glide, tracking and snow perception. Those characteristics make them the lightest, strongest and fastest ski Madshus has ever produced.

The Red line Super Nano boots pair perfectly with the new Redline carbon skate skis. They are built from the ground up around an innovative, 3D-molded integrated Carbon Base featuring a high-stretch flex notch beneath the MemBrain® softshell upper for maximum knee drive and range of motion.