A whole slew of Olympians and World Cup skiers have made the switch to Madshus boots for this season: Cross-country skiers Heidi Weng, Ingvild Flugstad Oestberg, Kristin Stoermer Steira, Paal Golberg and Didrik Toenseth have joined the ranks of the world’s most winning winter athlete in history, Ole Einar Bjoerndalen, and multiple biathlon World Champion Emil Hegle Svendsen.
“These athletes all race on Madshus skis already, but have chosen to switch to Madshus boots as well. For us at Madshus, the best stamp of approval for our innovation and quality is that the top athletes in the world choose to race on our equipment,” says Per Wiik, Global Marketing Director at Madshus AS in Biri, Norway.
“We are committed to building the best Nordic equipment in the world,” says Wiik.
Emil Hegle Svendsen, who has been a part of the Super Nano boot project since the beginning, is confident that the Super Nano boot is a major part of his success.
“The revolution came several years ago, when I tested the first prototype of these Super Nano boots for the first time. It’s amazing what speeds you can drive in this boot, and it makes me confident and comfortable that I am in a really great position in my choice of products for the coming years,” Svendsen says about the boots.
“Since then, these boots have helped me to four medals at the World Championships and numerous World Cup podiums,” he says.
The Super Nano boot has 47 percent more torsional stiffness, 10 percent stiffer forward flex, and features 3D molded integrated carbon base for power transfer without wasting any energy, unparalleled stability and maximum speed.
See them in action on the World Cup starting in Ruka (FIN) this weekend!