Madshus is pleased to introduce the innovation breakthrough of the all-new-for-2024 Redline collection. Redline is Madshus’ Race Engineered Development designed and built in Norway and tested by the world’s best for the next generation of racing. The all-new Redline collection has been on display during the 2024 season by the world’s best athletes with countless podiums on the World Cup, the IBU World Championships and beyond. Madshus Redline skis and boots are set to launch globally in Fall 2024.
Over four years and thousands of hours of field testing has resulted in the latest generation of our pinnacle Madshus Redline product collection. We carefully considered the needs of skiers to craft a light, responsive ski built to meet the demands of the world’s fastest athletes. Our passion for craftsmanship and racing performance has always been at the forefront of our brand and we are looking forward to passing this on to every skier, everywhere.
Founded in Norway in 1906, Madshus relies on 118 years of experience developing the most innovative products in the market. At the core of the brand is a racing-led focus from Department 19, at the heart of the Madshus factory, where great innovations are born. Our attention to detail, and vastly experienced team building the skis in Norway, has allowed for constant innovation and the use of the highest quality materials.
Additionally, Madshus Redline boots are experiencing an innovation revolution of their own. Designed and developed in Italy at the Elevate Outdoor Collective Footwear Center of Excellence, the entire Redline boot collection has been re-imagined with fit, stability, power, control and material advancement in mind. Featuring new technological updates like the RED Carbon Chassis, the Madshus Carbon Cuff and the Madshus Race Wrap 2.0 Innerboot, the result is a boot collection designed for improved performance with Redline skis.